How to Go Live on Instagram: A Brief Guide for Content

Creators and Artists to Expand Your Website

Going live on Instagram is a powerful way to engage with your audience in real-time, promote your content, and drive traffic to your website. Here’s a step-by-step guide to help you how to  go live on Insta and make the most out of it.

1. Prepare Your Content

• Plan Your Live Session: Decide on the topic or theme of your live session. It could be a Q&A, a behind-the-scenes look, a tutorial, or a performance.
• Promote Ahead of Time: Let your followers know when you’ll be going live. Use Instagram Stories, posts, and other social media channels to announce your live session.

2. Set Up Your Environment

• Lighting and Background: Ensure you have good lighting and a clean background. Natural light or ring lights work well.
• Stable Internet Connection: Make sure you have a strong and stable internet connection to avoid interruptions.
• Quiet Space: Choose a quiet location where you won’t be disturbed.

3. Go Live on Instagram

• Open Instagram: Launch the Instagram app on your smartphone.
• Access the Camera: Swipe right from your feed to open the Instagram camera or tap the “+” icon at the top right and select “Live.”
• Select “Live”: Scroll to the “Live” option at the bottom of the screen.
• Add a Title: Tap the “Title” option on the left and add a catchy title to inform viewers about the topic of your live session.
• Start Broadcasting: Tap the “Live” button to start broadcasting.

4. Engage with Your Audience

• Greet Viewers: Welcome new viewers as they join.
• Interact: Respond to comments and questions in real-time.
• Pin Comments: Pin important comments, like your website link or call-to-action, to the top of the chat.

5. Promote Your Website

• Mention Your Website: Regularly mention your website and encourage viewers to visit it for more content.
• Call-to-Action: Use a strong call-to-action, such as offering a discount code available only to live viewers or directing them to a new blog post or product.

6. Save and Share Your Live Video

• Save the Video: Once you end your live session, tap the “Save” button to save it to your camera roll.
• Share to IGTV: Share the video to IGTV to extend its reach. Add a compelling title, description, and relevant hashtags.
• Post on Other Platforms: Share the saved live video on your website, YouTube, Facebook, or other social media platforms to reach a wider audience.

7. Analyze Your Performance

• Insights: After your live session, check Instagram Insights to see how many viewers you had, how long they stayed, and their engagement level.
• Feedback: Ask your viewers for feedback on what they liked and what they’d like to see in future live sessions.

Tips for Success

• Consistency: Go live regularly to keep your audience engaged and build a routine.
• Collaborate: Invite other creators or industry experts to join your live sessions for broader reach and more engaging content.
• Interactive Elements: Use Instagram’s interactive features like polls, questions, and filters to make your live sessions more engaging.

By effectively utilizing Instagram Live, content creators and artists can enhance their online presence, connect with their audience in a meaningful way, and drive more traffic to their websites.